- Before you get people to attend your concert, you must know what you offer. Have a clear idea of why you want people to come.
- Is there a theme, a common thread or something relevant?
- Be aware of why you choose this type of music.
- What makes the concert important?
- Be personal.
There are many events every day in Oslo, making the competition very tough. Most times, it's the show's content that makes people show up – and be aware of it. You need to promote your event without making its content vain.